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Net Promoter® Score Surveys

Net Promoter® Score (NPS) surveys help you track and measure customer loyalty - a metric widely considered to be the biggest contributor to revenue growth. Centered around a single, direct question, ‘The Ultimate Question’, NPS surveys are the perfect vehicle for understanding exactly how customers represent your company to their friends and colleagues.

Asking ‘The Ultimate Question’ with Key Survey

Key Survey offers the industry’s most robust survey software with years of NPS experience to help you find out how likely it is that your customers would recommend your company/products/ services to a friend or colleague.

Respondents are group into 3 categories based on their answer to this initial question:

  • “Detractors” = 0-6
  • “Passives” = 7-8
  • “Promoters” = 9-10

NPS Score = % of “Promoters” - % of “Detractors”

Net Promoter Score Surveys

Calculating this score is fairly simple and requires only one question. However, improving this score requires advanced data collection technology, reporting functionality and professional services that Key Survey has spent years perfecting.

Our Approach

Key Survey helps you ask the ‘why’ question – why your customers feel the way they do. To do this effectively, NPS surveys must be designed properly and function flawlessly to ensure an optimal user experience that promotes engagement and progression from one question to the next. Key Survey makes it easy. The survey builder interface lets you quickly and easily add question and answer options, page breaks and imbed the skip/branch logic and JavaScript sequences that creates a seamless user experience.

If you are new to NPS or want to get up and running immediately, Key Survey’s Professional Services team will work with you hand-in-hand help you set up your NPS program or do it all entirely. This is extremely helpful for ensuring the more complex elements of your NPS solution, such as automated workflows and data integrations, are operating smoothly and as intended.

Every company wants eye popping analytics to measure data and they all have their own requirements for how they want to visualise that data. Key Survey offers dynamic BI Dashboards that lets anyone with basic computer skills to easily drilldown and compare various sets of data.

Net Promoter Score is a trademark of Satmetrix Systems, Inc., F. Reichheld, and Bain & Company

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