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Privacy policy

TRUSTe European Safe Harbor certification

Effective Date: 03/01/2014

Key Survey,, and WorldAPP are the official trademarks of WorldAPP, Inc ("WorldAPP"). Your use of the,,, and sites are governed by WorldAPP's Terms of Use and this Privacy Policy. The purpose of this Privacy Policy is to disclose what information we collect, how the information you may provide to WorldAPP is used by the company, and how such information is both protected and made available on our Web sites.

We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

WorldAPP, Inc has received TRUSTe's Privacy Seal signifying that this privacy statement and our practices have been reviewed for compliance with the TRUSTe program viewable on the validation page available by clicking the TRUSTe seal. The TRUSTe certification covers only our collection, use and disclosure of information we collect through our WorldAPP websites,,, and our service. The use of information collected through our service shall be limited to the purpose of providing the service for which the Client has engaged WorldAPP.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact TRUSTe here.

WorldAPP complies with the U.S.-EU Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. WorldAPP has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. Information regarding the E.U. Safe Harbor Framework can be found at:


Information We Collect When You Register

WorldAPP collects your Name, Company name, Title, Phone, and Email address when you request product information or support from WorldAPP. If you register for an account on or Key Survey we will also collect the Username (your email address by default) and Password you create for your account.

Information We Collect When You Purchase

WorldAPP collects your First Name, Middle Name, Last Name, Phone, E-mail, Company, Address, and CC information when you purchase services on or Key Survey.

WorldAPP may also collect information under the direction of its Clients, and has no direct relationship with the individuals whose personal data it processes. If you are a customer of one of our Clients and would no longer like to be contacted by one of our Clients that use our service, please contact the Client that you interact with directly. We may transfer personal information to companies that help us provide our service. Transfers to subsequent third parties are covered by the service agreements with our Clients.

How We Use Your Information

We use the information we collect from you to automatically pre-populate some variables in applications, specifically:

Your email is used as the application login, as a default value in "From Field" when you set-up e-mail campaigns, and as a default e-mail for application updates and alerts.

We use your personal information to contact you personally through phone or e-mail regarding your application account or to respond to your request.

During the period of your subscription and for up to 2 months after the request/subscription expiration to periodically send you WorldAPP related e-mail communications that contain application hints/tips, corporate news and updates and/or invites to webinars/training sessions.

You may opt-out of receiving WorldAPP newsletters at any time by following the instructions provided with it, updating your user profile, or by sending us an email. We will make sure to process your request within 10 business days.

We also use aggregate information to determine what is of interest to our users as a group, and thereby improve our website.


With your consent we may post your testimonial along with your name on the,,, and sites. If you want your testimonial removed please contact us at (781) 849-8118 or send an e-mail to

Descriptive References

WorldAPP is authorised to make descriptive references to Customer's company name and URL on,,, and sites and collateral promotional materials. All references to Client's name and URL will insure the benefit to the Client.

If you want your company name and URL removed please contact us at (781) 849-8118 or send an e-mail to

Miscellaneous Information

WorldAPP retains all records of your orders, forms and reports you have completed, and other miscellaneous account information for you. This has been done solely for the information and benefit of and Key Survey users. This data is not accessible to anyone and any company outside WorldAPP besides you, the User.

Survey / Form Data

When you publish your forms or surveys on the and Key Survey servers, we will provide you with a unique URL to display your forms or surveys. WorldAPP will not provide this URL to any other person or entity, but will provide your form to any web browser requesting your unique URL. WorldAPP has the right to review your form contents for violations of our Terms of Use. If WorldAPP determines your form is in violation of Terms of Use we will attempt to contact you and reserve the right to delete your form and results from our systems.

WorldAPP will not attempt to read your form results at any time unless explicitly instructed to do so by you. We do not own the contents of the data for your form. WorldAPP will only have access to your forms for purposes of backup and troubleshooting. When WorldAPP receives your form results, we will store them in a secure location. We will only allow your form results to be downloaded directly into your desktop software. WorldAPP has extensive security measures in place to protect your results while stored on our servers and we will prosecute any attempt to access this information without authorization.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

We will retain personal data we process on behalf of our Clients for as long as needed to provide services to our Client. WorldAPP will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Web-Server Log and Cookies

WorldAPP collects information about the areas and pages of the websites you visit. We also collect information such as your operating system, browser version and the size of your screen. We analyse this data to determine what is of interest to our customers as a group, and thereby improve our website. This information is collected in the form of the usual web server logs and cookies. WorldAPP also collects this information to make the website viewable and useful for the majority of our clients.

Our websites utilise session cookies to make it easier for you navigate our web sites. This is an encrypted number generated when you visit any site that supports sessions. Session ID cookies expire when you close your browser. We also utilise persistent cookies to help us track your sessions and store persistent information to make your visit to our site smoother. This cookie is saved permanently at your PC. This data does not contain any secure information (just an encrypted string). Additionally, we set a cookie when you log in to make further logging to our system a little easier. At no time are cookies used to track where you have been either before or after your visit to our websites. You can remove persistent cookies by following directions provided in your Internet browser's "help" file. If you reject cookies, you may still use our site, but your ability to use some areas of our site may be limited.

Two tables of WorldAPP cookies are listed below, based upon whether or not the cookie recipient is (1) a survey or forms respondent, or (2) website visitor or survey or forms administrative user.

1. Survey and Forms Respondent Cookies

WorldAPP's default survey and forms technology leverages cookies to enable some survey or form functionality. These cookies are utilised expressly for survey or form performance, and are never collected by WorldAPP for additional purposes, and are strictly confidential.

Each survey/form cookie, along with its purpose and lifespan, is listed below.

Cookie Name Purpose Lifespan
JSessionID This cookie lasts until the browser is closed. It is used to identify your session with the server, so the server recognies its conversation with a particular user. These are necessary for a smooth experience with the application. Session
SurveyID If you are taking a survey on the system, it stores this cookie on your computer. This is so that if you leave the survey and return later, you can continue where you left off. It works together with the RID cookie to deliver your survey content to you upon your return. If you don't use this cookie, and the survey is not set up to use username and password or unique URLs, then the server will give someone returning to their survey a brand new survey. A duplicate response will likely be created in the reports as well. 10 years
RID RID (Respondent ID) is a cookie that works with the SurveyID cookie to identify someone who has left a survey and is now returning. If you don't use this cookie, and the survey is not set up to use username and password or unique URLs, then the server will give someone returning to their survey a brand new survey. A duplicate response will likely be created in the reports as well. 10 years
CIntVerification This cookie is used to test to see if your web browser has cookies enabled. The WorldAPP server also uses this cookie to help improve the server and web page speed by load-balancing traffic. 1 day
BigipServerksDispatcher, BigipServerksNginx, BigipServerKsVoting BigipServerksVoting360 BigipServerksMail BigipServerksReport These cookies are used to improve server and web page speeds by allowing the server to recognise you and send your traffic to the fastest sub-server. Without these cookies a user always talks to the same servers, and new users will talk to the less burdened servers. 1 day

2. Website Visitors and Survey or Forms Administrator User Cookies

Additionally to those there some cookies that are set for the website visitors and Key Survey application administrative users. The list of the cookies is presented below. NONE of the cookies listed below is EVER set for the survey respondents, as respondents. WorldAPP uses industry best practices in managing and securing the information collected using cookies to guarantee privacy.

Cookie Name Purpose Lifespan
_utma _utmb _utmc _utmz lpv28642 pardot visitor_id28642 yabs_sid yandexuid _eventqueue _first_pageview _jsuid _referrer_og _ym_visorc_16083442 heatmaps_g2g_100760189 These cookies are used to better understand how you use the website by telling us which pages you went to. We use this information to make our website easier to use. These cookies would also tell us if you came to our website by clicking on one of our Ads. Session
BigipServerKSMkt, BigipServerksMain These cookies are used to improve server and web page speeds by allowing the server to recognise you and send your traffic to the fastest sub-server. Without these cookies a user always talks to the same servers, and new users will talk to the less burdened servers. This functionality also helps to prevent data corruption in the case that a load balanced server stops working and another server starts handling those users. 1 day
SecureToken If the user chooses "remember me" option when logging into the application, this cookie will be created and will store an encrypted version of the username and password so the server can actually remember the users login credentials. 1 week
s_cc s_sq s_vi WorldAPP uses these cookies to see if you are a new user, which marketing campaign you replied to, when you purchased our product, when you came to our website and other similar things to help WorldAPP understand how well our marketing is working. WorldAPP uses Omniture SiteCatalyst to set these cookies and perform the analysis. Session Session Persistent
VisitorID This cookie is used to identify returning visitors and tells us how often you use our website. It also collects information about your computer such as which version of which browser you are using, which operating system you are using, and the resolution your screen is set to. This information helps WorldAPP to improve your experience in several ways, including making sure the web pages are compatible with your preferred browsers and that web pages are created to a size that works well with common screen sizes. 10 years
Gpv_pn This cookie is used to track which of our web pages a person sees first. This is used by marketing to see if the page matched what the user was looking for. This helps us to better distribute content to the right pages. Later, if you sign up to use our tools, it can also help us understand what kind of search term brought you here. 1 day
KSuserReff KSuserReffCounter These cookies track the pages you visited on our website. If you fill out one of our forms, for a test account or a contact form, this information will also be tied to this cookie. WorldAPP uses this information to better understand if the web site is acting efficiently to deliver the content you are looking for. 10 years
Is_returning This cookie is used to record the fact that you have come back to our website after a previous visit. If you sign up for an account or fill out a contact form, this information will also be tied to this cookie. 10 years
PARDOT ELQSTATUS These cookies are used only for the WorldAPP email campaign management. They only track 'anonymous' information, meaning information that cannot identify you as an individual. These cookies are set by Pardot, a tool WorldAPP uses to manage email campaigns. 18 years
Id _drt_ This cookie is used by Google to serve targeted ads to website visitors, WorldAPP does not serve targeted ads. These cookies are set by Google, and more information can be found in Google's Privacy Policy. 1 year
Ks_help_uid WorldAPP uses this cookie to make sure the correct Help Page opens for each user, as Help Pages are targeted to the page from which they were requested. Session

The use of cookies by our service providers is not covered by our privacy statement. We do not have access or control over these cookies. Our service providers use session ID cookies to make it easier for you to navigate our site and in order for you to use the shopping cart.

Web Beacons

We use third party partners who employ a software technology called Web Beacons, that help us better manage content on our site by informing us what content is effective. Web Beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, Web Beacons are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers' personal information.

Important Note for European Visitors

Please note that WorldAPP may transfer the collected information outside the European Economic Area for use for any of the purposes described herein. By using our web site and providing us with your personal data, you consent to such transfer of your personal data.

Children's Information

WorldAPP does not target its web site to children, and we will never knowingly collect personal information from children. If we become aware that a subscriber is under the age of 13 and has registered, we will remove their personally identifiable information from our files.

Access to Your Information

If your personal information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by making the change on our member information page or by emailing our Customer Support at, by contacting us by telephone (781) 849-8118 or postal mail at the contact information listed below. We will respond to your request to access within 24 hours from the moment we received it. If it cannot be process within 24 hours - we will notify you accordingly.

WorldAPP has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to WorldAPP's Client (the data controller). If requested to remove data we will respond within 30 days.

How We Protect Your Information

?ny information collected and processed by WorldAPP is treated with the utmost confidentiality. WorldAPP will not share, sell or rent out any personal information gathered from clients. We will make no public release of any personal information that is collected through our proprietary form tool. All company-specific information gathered through and Key Survey will be the property of the customer.

Service Providers

We use other third parties such as an email service provider to send out emails on our behalf, and a payment processing company to bill you for services. We only share the information we collect with the third parties for the purposes of providing that service.


If you choose to upgrade your account on or Key Survey via logging into your account. You do so over a secure connection utilising Secure Sockets Layer (SSL). This ensures that your personal information is not at risk. We do not store your credit card information. All transactions are executed with VeriSign technology, a Web-based transaction management tool. When you register with us or log in to our website, you can use a secure connection, ensuring that no one can steal your username and password, and use that to access any other information about you.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Web site, you can send email us at

Email Non-disclosure

Our e-mail notification system stores your e-mail addresses on our server in a secured location. These e-mail addresses are kept on the server for tracking and click notification purposes. Much like form data, these addresses are yours, not the property of WorldAPP. Our Customer Support team may examine these lists for support and troubleshooting purposes. WorldAPP will never use or sell these e-mail addresses to anyone; any attempt to access your e-mail addresses without your authorisation will be prosecuted.

When you provide your email address to receive WorldAPP newsletters we will only use your email to send the newsletter to you. You may opt-out of receiving WorldAPP newsletters at any time by following the instructions provided with it, updating your user profile, or by sending us an email. We will make sure to process your request within 10 business days.


If you choose to use the or Key Survey referral service to refer a company to our site, we will ask you for you and your contact's name, phone number and email address. We will make one attempt to contact the referred company using the data you provided. WorldAPP stores this information for the purpose of sending contact emails and tracking the success of our referral program. If we are contacting you because your email address was submitted to us via our referral service and wish to request your email address no longer be used by us, you may do so by contacting us at (781) 849-8118 or email us at

Public Forums

Our Web site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at and preferably cc

Live Chat

We use live chat to assist you with any product or service related questions or if you need support/technical assistance. In order to provide you with support, our live chat support agents will ask you for personal information such as name and emails address. If our live chat is offline we will collect your name and email address so that we may reply to your request later.

Anti SPAM Policy

The information we collect is never sold, rented out, leased, traded, swapped, marketed, exchanged, bartered, distributed, or disclosed in any way. WorldAPP and its users agree to never initiate any SPAM emailing. WorldAPP anti-spam policy falls in compliance with US CAN-SPAM Act of 2003 S. 877

Third Party Web Sites

WorldAPP websites may contain links to Internet sites and services that are maintained by third parties. Those sites may have privacy and security policies that are different from those followed by WorldAPP. WorldAPP has no control over those sites and is not responsible or liable for the policies and practices followed by such third parties. When you visit any site outside the WorldAPP sites this Privacy Policy is no longer valid, while the Privacy Policy of the current site you are visiting comes into force.

Third Party Advertisers

WorldAPP sometimes uses a third party to serve advertisements on our sites. We do not share Web site usage information or tie personal information about users for the purpose of targeting these advertisements.

Import Contacts

You can import contacts from your computer or other email account address book to invite them to become members of our site. We collect the username and password for the email account you wish to import your contacts from and will only use it for that purpose.

Social Media Widgets

Our Web site includes Social Media Features, such as the Facebook Like button [and Widgets, such as the Share this button or interactive mini-programs that run on our site]. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

Legal Disclosure

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site.

If WorldAPP is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Contact Us

If you have any questions or comments about our Privacy Policy, please contact us at

You can also send your request by mail:

The Hub, Fowler Avenue, Farnborough
Hampshire, GU14 7JP

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